ASCO

ASCO is a leading full-service logistics, materials, and operations management specialist, combining high-level strategy with boots-on-the-ground delivery. Through its Frontier Thinking approach, ASCO goes beyond logistics to enable safe, optimised operations while increasing efficiency and maximising value. Its work is driven by a strong commitment to safety, service excellence, and sustainability, reflected in three core promises to clients.

As part of a new rebrand led by Leeds-based agency Propoganda, I was commissioned to refresh the ASCO brand image library, photographing at the state-of-the-art ASCO warehouse and head office in Aberdeen, as well as port-side at their Peterhead facility in Scotland. Working closely with ASCO’s marketing team alongside Propoganda’s art and account directors, the imagery was retouched and finished with a bespoke colour treatment to align seamlessly with ASCO’s new brand identity.